How can we use research on decision making as inspiration for behavior change strategies? In this episode, Matthew Wilcox discusses how to better influence people's choices by working with human nature, not against it.

TryLife creator Paul Irwin discusses TryLife's approach to behavior change and its wild success since its inception. Like the Choose Your Own Adventure books popular in the '80s and '90s, Trylife places users at the center of the story and relies on their decisions to chart the course of the narrative. Authentic and hard-hitting, the plot routes are based on probability using real stats and data.

The Behaviouralist utilizes technology and data to bring a science-based voice to conversations with governments and organizations worldwide. And when tackling some of the world's most pressing issues, it isn't enough to get the message through. We must get it through quickly. Dan White discusses his process in this episode of Re-Quilibrium.

Gael O'Sullivan joins the podcast to discuss the challenges that come with confronting assumptions related to global health issues and the benefits of adopting a mixed-method research approach for behavior change.

Professor Jeff French joins the podcast to discuss his recent work defining and advocating for strategic social marketing. Through the idea of strategic social marketing, Professor French challenges social marketers and policymakers alike to embrace social marketing techniques and theories when planning at the policy level.

Alexandra Jabs, Training Director at Rare, and Claudia Quintanilla, Training Director at Rare Brazil, join the podcast to discuss Rare’s approach to conservation through community partnership and capacity building. Through this model, Rare is able to create highly localized solutions to global conservation issues.

David Meiklejohn, Executive Officer of Australia’s Northern Alliance for Greenhouse Action (NAGA), joins the podcast to discuss wicked problems, super wicked problems, and climate change. David discusses his work with these topics and provides recommendations for how social marketers might address them in the future.

Neil Hopkins, previously of the Sussex Safer Roads Partnership, joins the podcast to discuss the viral Embrace Life campaign and its legacy since being released.

Nedra Weinreich of Weinreich Communications joins the podcast to provide an introduction to social marketing and to illustrate how social marketing campaigns manifest in the real world.