When the story is complicated, we help you tell it well.
We design high-trust narrative infrastructure for institutions working in politically, emotionally, or scientifically strained environments.
Narrative infrastructure for high-stakes work.
In polarized, sensitive, or high-scrutiny environments, visibility alone isn’t enough. Initiatives stall, misfire, or polarize when trust is fragile and interpretation is unstable. We help institutions design narrative systems that protect legitimacy, anticipate strain, and enable belief adoption over time.
Here’s how we do it:
1. Embed Storytelling From the Start
What we do: We integrate narrative strategy and long-form storytelling into initiatives early—so trust, adoption, and audience understanding are designed alongside the work itself, not bolted on at the end.
Why it matters: In sensitive or polarized environments, late-stage messaging increases reputational risk; early narrative design protects legitimacy and improves uptake.
2. Listen Before Building
What we do: We conduct stakeholder interviews, narrative research, and language analysis to identify belief barriers, alignment gaps, and reputational risks early.
Why it matters: You can’t build trust around an issue you don’t fully understand from the inside. Listening reveals the pressure points before they go public.
3. Design Long-Form Narrative Environments
What we do: We create structured, long-form storytelling formats—including limited-series podcasts, documentary-style content, and multimedia features—that allow complex or sensitive topics to be explored with clarity and care.
Why it matters: Long-form creates the conditions for nuance and reflection, especially when short-form would flatten the truth or trigger defensiveness.
4. Incubate Through Pilots and Phased Releases
What we do: We often test long-form work through internal releases, partner previews, or cohort pilots. We iterate as we gather feedback to strengthen legitimacy and reduce reputational risk before broad exposure.
Why it matters: Pilots let you validate resonance and refine language in lower-stakes settings before scaling publicly.
5. Design Networked Distribution
What we do: We build custom “analog algorithms,” or networked distribution plans that move long-form work through trusted partners, professional communities, events, inboxes, and peer-to-peer sharing..
Why it matters: Distribution by design reduces reliance on platform algorithms that reward bad faith tactics and increases adoption by moving through trust networks that already carry credibility.
Working on something high-stakes or sensitive?
Let’s build the long-form narrative and the analog distribution plan to match.
We build multimedia ecosystems around your best ideas.
From one important study or initiative, we create a connected set of stories (audio, written, and visual) that work across your channels and stay discoverable to search, AI, and the media.
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Immersive long-form storytelling—including limited-series podcasts, documentary-style video, Substack publications, and in-depth newsletters—designed to engage the human experience, shift belief through story, and build trust around complex or sensitive issues.
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In-depth reports, white papers, case studies, and strategic briefs that clarify the intellectual spine of your work and distill your complex research into citational, decision-ready assets.
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Op-eds, expert features, executive profiles, and contributed articles that position researchers and subject-matter experts within high-stakes conversations and extend the long-form narratives into media, policy, and professional discourse.
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Keynotes, conference talks, slide decks, executive briefings, and event-ready narrative materials designed to carry complex work into live settings.
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Custom distribution strategies that move long-form work through trusted partners, professional associations, practitioner communities, events, and peer networks. These combine SEO and AI search optimization with network-based sharing that reduces reliance on platform algorithms and increases adoption through trust channels. Tactics include partner toolkits, cohort launches, association pathways, and awards strategy to build third-party validation and institutional credibility.
“For years, the goal was to land coverage and assume the traffic would follow. But now, media referrals are cratering, social algorithms are unpredictable, and even a great story can disappear in a day. That doesn’t mean PR is dead; it means the center of gravity has shifted. The real leverage now is in deep, ownable stories that live on modern channels and give journalists, influencers, partners, and communities something solid to point to. Our job is to help institutions stop chasing fleeting mentions and start building ecosystems that keep earning attention for the long haul.”
Danielle LeCourt
Founder & Principal