FAQ

  • What does De LeCourt do?

    De LeCourt designs high-trust narrative infrastructure for researchers, scientists, and institutions operating in sensitive or high-scrutiny environments.

    We integrate narrative strategy, long-form storytelling, stakeholder listening, and networked distribution into initiatives from the beginning—so complex work earns trust, protects institutional credibility, and supports real-world adoption.

    Our work often includes limited-series podcasts, narrative newsletters, research reports, and strategic briefs—but the product is never “just content.” It’s a coordinated system designed to help complicated truths travel without distortion.

  • Is this just podcast production?

    No. While limited-series podcasts and audio storytelling are often central, they function as anchors inside a larger narrative system.

    We design:

    - Long-form narrative series (audio, video, Substack, newsletters)

    - Research reports and strategic briefs

    - Stakeholder-informed messaging

    - Networked distribution strategies (“analog algorithms”)

    - Executive and event-ready narrative packages

    Our goal goes beyond publication and focuses on adoption.

  • Why focus on long-form storytelling?

    In polarized or high-stakes environments, short-form content often flattens nuance and increases reputational risk.

    Long-form storytelling—whether through podcasts, documentary-style video, narrative newsletters, or in-depth reports—creates space for reflection, voice, and lived experience. It also lowers defensiveness and allows complex ideas to be explored with care.

    Long-form builds durable trust.

  • What do you mean by "narrative infrastructure?"

    Narrative infrastructure is the system that supports how ideas are understood, adopted, and shared over time.

    It includes:

    - Early stakeholder listening and narrative research

    - Long-form anchor assets

    - Phased pilots and internal incubation

    - Distribution through trusted professional networks

    - Awards strategy and third-party validation

    - SEO and AI discoverability

    In this way, we treat communications not as a last-mile activity, but as structural to how change spreads.

  • How is this different from traditional communications or PR?

    Traditional communications often emphasize visibility. We focus on interpretation, legitimacy, and adoption.

    In sensitive environments, the risk isn’t obscurity, it’s misunderstanding. We design narrative systems that reduce reputational risk, anticipate strain, and help credible work move through trusted networks rather than relying solely on platform algorithms.

  • How does this support research dissemination and grant objectives?

    Funders increasingly require evidence of dissemination, public engagement, and real-world impact.

    Long-form narrative systems:

    - Translate complex research into accessible formats

    - Create citational, decision-ready assets

    - Provide measurable engagement signals

    - Support policy, practitioner, and donor conversations

    By embedding narrative into the project lifecycle, dissemination becomes part of the work itself—not a retrospective summary.

  • What are “analog algorithms”?

    Analog algorithms are custom distribution strategies that move long-form work through real-world networks like professional associations, practitioner communities, conferences, inboxes, and peer relationships.

    They reduce reliance on social media algorithms and increase adoption through existing trust channels. They often include partner toolkits, cohort launches, association pathways, podcast cross-pollination, and awards strategy to build third-party validation.

  • Why wouldn’t I just make a podcast myself?

    You absolutely could. The barrier to entry for podcasting is low now, but that’s also why the space is noisier than ever. As it’s become easier to start a podcast, it’s become much harder to make one that actually stands out, sustains attention, and drives influence. Unless you’re already a celebrity, how you do it matters more than ever.

    That’s where we come in. We bring story architecture, sound design, and strategy together to help you build something worth people’s time. We move past surface-level interviews to craft narrative flow, emotional payoff, and credibility. Our team thinks about every layer—from how an episode sounds to how it travels—so your investment reaches the right people and actually changes how they think or act.

    Most of our clients arrive after realizing that producing a podcast is easy; producing one that creates lasting influence is harder than they imagined.

  • How do you measure impact beyond downloads?

    Downloads are a surface metric. We look for evidence of influence.

    Impact signals may include:

    - Completion rates and sustained engagement

    - Citation in media or policy conversations


    - Adoption of language within institutions

    - Invitations to speak or present

    - Funding renewal or expansion

    - Evidence of practice change

    We collaborate with clients to define impact in terms that align with institutional goals.

  • What does working together look like?

    Engagements vary, but typically include:

    - Narrative research and stakeholder interviews

    - Long-form series development (podcast, Substack, documentary-style)

    - Research reports and strategic briefs

    - Executive narrative and event packages

    - Networked distribution planning and awards strategy

    We collaborate as a strategic partner, often structuring work in phases that align with project timelines and adoption goals.

  • How much does this cost?

    Budgets depend on scope and duration.

    Limited-series long-form projects typically range from $25,000–$60,000. Larger, multi-year narrative infrastructure engagements may involve broader adoption strategy and distribution planning.

    We scope engagements around impact and adoption objectives and prioritize quality and depth over volume.

  • Why De LeCourt?

    Our work blends journalistic storytelling, research translation, and strategic distribution design.

    We’ve collaborated with institutions such as Harvard, Southern Methodist University, the University of Utah, and Genentech. We understand complexity, sensitivity, and reputational risk; and we design long-form narrative systems that help credible work earn trust and travel through the networks where change actually happens.