Professor Jeff French joins the podcast to discuss his recent work defining and advocating for strategic social marketing. Through the idea of strategic social marketing, Professor French challenges social marketers and policymakers alike to embrace social marketing techniques and theories when planning at the policy level.

Craig Lefebvre, PhD, re-joins the podcast for the second episode of a two-part series on research in social marketing. In this episode, we discuss theories, concepts, and strategies for conducting quality evaluation.

Craig Lefebvre, PhD, joins the podcast for a two-part series on research in social marketing. In this episode we discuss theories, concepts, and strategies for conducting quality research for campaign and program planning.

Dr. Nadia Zainuddin from the University of Wollongong joins the podcast to discuss mentorship and the academic path in social marketing.

Nedra Weinreich of Weinreich Communications joins the podcast to provide an introduction to social marketing and to illustrate how social marketing campaigns manifest in the real world.