Craig Lefebvre, PhD, re-joins the podcast for the second episode of a two-part series on research in social marketing. In this episode, we discuss theories, concepts, and strategies for conducting quality evaluation.

Craig Lefebvre, PhD, joins the podcast for a two-part series on research in social marketing. In this episode we discuss theories, concepts, and strategies for conducting quality research for campaign and program planning.

Dr. Nadia Zainuddin from the University of Wollongong joins the podcast to discuss mentorship and the academic path in social marketing.