Host of the Talk Nerdy podcast, co-host of the Skeptics Guide to the Universe, and founding member of the Nerd Brigade, Cara Santa Maria discusses how science communication and science literacy work to affect change on a global scale.

Professor Jeff French joins the podcast to discuss his recent work defining and advocating for strategic social marketing. Through the idea of strategic social marketing, Professor French challenges social marketers and policymakers alike to embrace social marketing techniques and theories when planning at the policy level.

Teacher, scholar, and writer Dr. Christy Seifert joins the podcast to discuss rhetoric, how it both reflects and reinforces culture, and how rhetorical analysis can benefit social marketers and communication professionals.